Facebook
101:
An Introduction to Using Facebook
Presented by Jean Pickering, President & Social Media Director, The
Tektite Group, LLC
In 2004,
2 guys launched Facebook from their dorm room at Harvard University. It
quickly grew to be the chosen social media tool used by college students
to network with each other. As those students graduated, they took Facebook
with them and all of a sudden, everyone realized the value of Facebook
and started using it to share information and communicate with their friends
and associates. If Facebook were a country, it would be the 4th largest
country in the world. It has been adopted by individuals of all ages,
large and small companies and non-profits.
Just
some facts:
There are
more than 60 M update to Facebook every day
More than 3.5 M events are created each month
1.5M local businesses have Pages on Facebook
Many businesses
and organizations are now creating Facebook Fan Pages to communicate with
their customers/members. However, before someone can create a Facebook
Fan Page, they need to have a personal profile page on Facebook. This
basic workshop is intended to help you create, maintain, and control the
security for your personal profile page on Facebook. After a brief introduction,
this workshop will be a hands-on workshop. At the end of the class you
will have:
An understanding
of what Facebook is and how you can use it
A basic understanding of the difference between personal profiles, Groups,
and Fan Pages
An understanding of the new User Interface for Facebook
A Facebook Profile with a vanity URL
Set up the security settings for your profile page
Customized the tabs which comprise your personal profile page
Friends (people in the class will be encouraged to Friend each other
Lists (groups of people which will allow you to customize your security
settings)
Target
Audience:
Anyone who
knows how to use a computer, understands the basics of surfing the web
and wants to create or have more control of their personal Facebook profile.
To really make this workshop effective, you might want to bring the following
things with you:
A digital
picture of yourself which you can upload for your avatar
Your resume
Digital pictures you would like to upload
A list of events that you are sponsoring or attending and want to share
with others
Videos you would like to upload
Any links/websites you would like to share with others
Although,
bringing any of these things is optional, the workshop will be more effective
for you if you bring with you some or all of them.
Instructor:
Jean
Pickering has been in the IT consulting business for 25
years. Prior to become a software consultant, Jean was a high school special
education teach and was responsible for developing several training programs
for both her school district and non-profit organizations. Since becoming
a software consultant, Jean has always worked with cutting edge technology.
Besides being the President of The Tektite Group, LLC, she also runs the
BNC IT Group which is a group of IT Professionals in the Chicagoland area.
Her company, The Tektite Group, LLC, works with small businesses, entrepreneurs,
start-ups, and non-profits to help them learn how to manage their brand
on the internet. The Tektite Group’s goal is to empower their clients
by demystifying technology. Due to Jean’s success at marketing her
personal and company brand, the “buzz” about Jean and The
Tektite Group is growing.
Most recently,
The Tektite Group has become one of the leading IT consulting companies
that help companies and individuals develop and implement their branding
strategy for the internet. This is done via workshops, seminars, one-on-one
consulting, website design & development, search engine analysis,
and development of and implementation of social media marketing campaigns.
The factor that distinguishes The Tektite Group from PR & Marketing
Firms is the fact that The Tektite Group approaches social media and branding
from a technical perspective.
Fees:
$99 regular students
$79 nonprofit students
Dates:
May 12, 2010, 9:30 to 12:30 PM
Register
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